Nowadays they're made by little kids in daycare classes or Girl Scout meetings, out of graham crackers glued together using tubes of store-bought frosting, and decorated with peppermints and M&Ms, but when I was a kid, gingerbread houses were in their glory. Their proliferation, during the 1960's and 60's was, I think, another result of the Feminine Mystique. Intelligent women, kept at home by the expectations of the time, needed an outlet for their creativity. For the rest of the year maybe, knitting or Paint-By-Number would do, but during December, they made gingerbread houses.
Here is Betty Crocker's picture of what one was supposed to look like, from the classic 1963 edition of the
Betty Crocker Cooky Book, the edition my generation grew up with, that we all studied when we wanted to try baking, or to beg our mothers to make cookies for us:
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